Privacy policy

PRIVACY POLICY

Last Updated: December 8, 2025

DecorationPath is the online division of S&M Furniture Inc. The website and store are operated and managed by S&M Furniture Inc. (“we,” “us,” or “our”). DecorationPath operates this store and website—including all related information, content, features, tools, products, and services—to provide you with a curated shopping experience (the “Services”). DecorationPath is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or interact with our Services. By using our Services, you acknowledge that you have read and understand this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you. We may collect:

Contact Information

Name, email address, phone number, billing and shipping addresses.

Payment & Transaction Information

Payment card details, transaction history, order information, returns, exchanges.

Account Information

Login credentials, preferences, settings, saved items.

Device & Usage Data

IP address, device identifiers, browser type, pages viewed, cookies, and interactions with our Services.

Communications

Information you provide when contacting customer support or communicating with us.

Financing Information

(Collected only if you choose to apply for financing; details defined in Section 6.)

2. How We Collect Personal Information

We collect information:

  • Directly from you (during checkout, account creation, customer support, financing applications).

  • Automatically through cookies, analytics tools, and your device.

  • From service providers, including Shopify.

  • From financing partners, if you apply for installment or credit-based payment options.

3. How We Use Personal Information

We use your information to:

Provide and Improve the Services

Process payments, fulfill orders, manage your account, track deliveries, handle returns, and personalize your shopping experience.

Marketing & Advertising

Send promotional emails, show recommendations, and deliver targeted ads.

Security & Fraud Prevention

Authenticate accounts, detect fraud or malicious activity, and secure transactions.

Customer Support

Respond to inquiries, troubleshoot issues, and provide service updates.

Legal Compliance

Respond to legal requests, enforce our Terms of Service, and fulfill regulatory obligations.

4. How We Disclose Personal Information

We may disclose your information to:

  • Shopify, our ecommerce hosting provider

  • Payment processors

  • Shipping and fulfillment partners

  • Fraud prevention and security partners

  • Marketing and advertising partners, where permitted by law

  • Financing service providers (see Section 6)

  • Our corporate affiliates

  • Authorities, when required by law

  • Successor entities in connection with a business transfer or merger

We do not sell personal information.

5. Relationship With Shopify

DecorationPath is hosted on Shopify, which collects and processes certain personal information to operate the platform, support merchants, and improve services. Shopify may also use data across its network of merchants for analytics, fraud prevention, and personalization.

Shopify acts as an independent controller for certain processing activities. To understand how Shopify uses your information, review Shopify’s Consumer Privacy Policy.

6. Financing & Credit Privacy Practices

We offer financing options such as Shop Pay Installments, Affirm, Afterpay, Klarna, and similar providers. When you choose one of these options, the financing provider collects and processes your information directly.

What Financing Providers Collect

This may include:

  • Identity information

  • Contact details

  • Payment and banking information

  • Income or financial details (if required by the provider)

  • Credit-related information or credit checks

  • Purchase amount and repayment information

These providers’ use of your information is governed by their own privacy policies.

What We Receive From Financing Providers

We may receive limited data necessary to process your order, such as:

  • Approval or denial status

  • Payment confirmations

  • Fraud-prevention signals

  • Updates related to the financing of your purchase

We do not receive banking information, social security numbers, credit reports, or detailed application data.

How We Use Financing-Related Information

We use the information we receive only to:

  • Complete and ship your order

  • Fulfill record-keeping obligations

  • Prevent fraud

  • Provide customer support

We do not use financing-related information for marketing or advertising.

7. Data Sharing

We value your privacy.

  • Customer data is not shared with third parties for promotional or marketing purposes.

  • Mobile phone numbers, SMS opt-in information, and text-message consent are never shared with anyone for any purpose.

  • Any information-sharing practices described elsewhere in this Privacy Policy do not apply to mobile numbers, SMS opt-ins, or SMS consent data.

8. Messaging Terms and Conditions (SMS/Text Messaging)

By providing your phone number and agreeing to receive text messages, you consent to receive SMS communications from S&M Furniture Inc. at 844-763-8764, including:

  • Account notifications

  • Customer care communications

  • Delivery updates

  • Marketing and promotional messages

Consent is not a condition of purchase.
Message frequency may vary.
Message and data rates may apply.

You may opt out at any time by replying STOP.
Reply HELP for assistance.
You may also contact us at 844-763-8764 or info@smfurnitureinc.com.

Mobile numbers and SMS opt-in information are never shared with third parties.

9. Third-Party Websites & Links

Our Services may contain links to third-party websites. We are not responsible for their content or privacy practices. Review their privacy policies when visiting external sites.

10. Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from minors. If a child has provided information, please contact us so we can delete it.

We do not “sell” or “share” the personal information of individuals under 16.

11. Security & Data Retention

We use commercially reasonable security measures, but no method of transmission or storage is fully secure.

We retain personal information only as long as necessary for:

  • Fulfilling your orders

  • Maintaining your account

  • Legal and regulatory compliance

  • Business operations

12. Your Rights & Choices

Depending on your location, you may have rights to:

  • Access your personal information

  • Request deletion

  • Request correction

  • Opt out of targeted advertising or data-sharing

  • Receive a portable copy of your data

  • Withdraw consent (where applicable)

If your browser sends the Global Privacy Control (GPC) signal, we honor it where legally required.

You may opt out of marketing emails using the unsubscribe link in any email we send.

13. Complaints

You may contact us with questions or concerns about our data-handling practices. If applicable, you may also file a complaint with your local data protection authority.

14. International Transfers

We may transfer and process personal information outside your country. When transferring data from the UK or EU, we use approved legal mechanisms such as Standard Contractual Clauses.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with the updated “Last Updated” date above.

16. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Email: info@smfurnitureinc.com
Address: 3507 Sunnyvale Street, Dallas, TX 75216, USA

S&M Furniture Inc. is the data controller for applicable data protection laws.